Social Branding

DIGITAL DESIGN & ILLUSTRATION for Lele Sadoughi

Digitally illustrated custom sticker assets using Procreate and Adobe Illustrator to promote Lele Sadoughi’s Nashville store opening. Designed layouts using Adobe Photoshop.

Digital assets created to promote the launch of the Lele Sadoughi x Lisa Frank collaboration.

VIDEO PRODUCTION & DIGITAL DESIGN for Tarte Cosmetics

Product application and swatching videos produced and edited by me for Tarte’s social media channels. Featuring digital assets designed to promote product launches and sales on Instagram stories as well.

Shape Tape Radiant

I produced and edited this application video of Tarte’s shape tape radiant concealer.

Featured on Pinterest.

Holiday Mini Gift Set

I produced and edited this application video of Tarte’s sculpt tape and shape tape holiday mini gift set.

Amassed over 600K views on TikTok and over 170K views on Instagram.

Blush & Glow Tape

I produced and edited this application video of Tarte’s blush tape and glow tape.

Featured on Pinterest.

Quick Stick Swatches

I produced and edited this swatching video of Tarte’s 2-in-1 quick stick shadow & liners.

Posted on TikTok.

Maracuja juicy brow launch promotion for Instagram stories - created using Adobe Photoshop.

Shape tape Hinge profile spoof created using Figma to promote Tarte’s Singles’ Day sale.

Collages created using Adobe Photoshop to promote Tarte’s custom kit sale on Pinterest.